Archive for September, 2009
29
Sep
Posted by tweetiesblog in Executive Presentation. Tagged: Business Skills, Executive Management, Presentations. 1 Comment
The other day, a girl friend of mine came to visit and she was cooking up a storm in my kitchen. Before she placed the dishes out on the dining table, she was feverishly decorating the dishes with garnishes, wiping off the edge of the dishes, looking up matching colors of plates and napkins for the table, [...]
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23
Sep
Posted by tweetiesblog in marketing, Online Marketing, Social Media. Tagged: customer engagement, customer marketing life cycle, Customer Service, user engagement. 3 Comments
When customers buy from me, there I’ve proven that I’ve captured all the value (and revenue) to justify the time, energy and resource spent on my customers. Ain’t I capturing all the value there is? You might be capturing some value, but probably not all. With the rising usage of social media, do you have a marketing engagement strategy to [...]
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17
Sep
Posted by tweetiesblog in marketing, Social Media. Tagged: Facebook, marketing, Social Media. 1 Comment
Just announced on Sept. 15, 2009: Facebook added another 50 million new users in 75 days, averaging 670,000 users per day. Facebook would do $500 million in revenues in 2009, up from an estimated $280-$300 million in 2008. (Source: http://www.insidefacebook.com/2009/09/15/facebook-reaches-300-million-monthly-active-users/) Fastest growing demographic: 35+ Envy…Is your business growing the same way? I’m not trying to toot [...]
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17
Sep
Posted by tweetiesblog in marketing. Tagged: Facebook, LinkedIn, marketing, online media, Social Media, Social Networking, Twitter. 1 Comment
Where are your customers hanging out these days? Chances are social media sites like Twitter, Facebook and LinkedIn. (And if your customers go to three particular tradeshows a year, and only those three tradeshows, make sure you’re there also.) With the time and resources people are spending online, everyone’s trying to figure out a way [...]
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8
Sep
Posted by tweetiesblog in marketing, Online Marketing. Tagged: Advertising, creativity, Customer Service, marketing. Leave a Comment
Different marketers have found different sources of creativity. I’ve found noticing the unnoticeable to be mine. When I notice something extraordinary, I pause, look again, stare and think. Then I make associations in my head with the thing I’m looking at, “What I’m working on right now needs exactly this thing to be different and to sell.” I take [...]
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8
Sep
Posted by tweetiesblog in Online Marketing, Social Media. Tagged: Employment, Hiring, Social Networking, Twitter. 2 Comments
Are you getting your daily dose of social media in the right proportions? Stumbled upon this wonderful pyramid posted by Lee Aase on his SMUG blog. I’m drawn to the two arrows in particular – one pointing up as the Commitment level, and another pointing down as the Quantity level. If you’re interested in Lee’s observations, check out [...]
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2
Sep
Posted by tweetiesblog in marketing. 3 Comments
On one of his recent posts, Seth Godin presented an interesting perspective about the balance between delivering a little to a lot of customers vs. delivering a lot to just a few of them. He pointed out at the end of his blog that the solve for delivering good customer service is to set the right expectations with [...]
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