Think What Not to Brand: 5 Things You DON’T Want Others to Say About You or Your Business

When we talk about branding, we’re really talking about how you want people, i.e. your customers, to talk about you and your service/product. And if we can get this concept down, we’ll have success on any media platform from social media to website to advertising. Think of 5 things you want others to say about you [...]

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Fortune 100 Companies Favor Twitter Over Facebook

Image courtesy of SEOmoz’s Social Media Marketing Guide The Affinitive blog talked about a “land grab” is happening on social media. If I may develop on this idea, I think an “attention grab” among consumer brands is fully out the gate. Imagine thousands of brands are trying to get your attention on TV, Radio, Newspapers, magazines [...]

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Media Convergence: Did You Know 4.0

Love it! A must-see video created by The Economist on the shift of digital media landscape donned with facts and figures. Media Convergence Forum, with a nice line-up of social media heavyweights, is taking place on Oct. 20-21, 2009 in New York City http://mediaconvergence.economist.com/

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Become Part of the Statistics: Integrate Social into Your Business

Are you over 55 and an active computer user? Then welcome to the fastest-growing-demographic club on Facebook! Take a deep breath, here are the latest stats of U.S. visits to Facebook reported by Hitwise: Facebook has a year-to-year growth of 194% from its U.S. visits in September. Its market share among all social networking sites [...]

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Webinars are IN, but keep common faux pas OUT

Webinars are IN these days, in case you haven’t noticed. And Twitter and Facebook names are becoming popular leave-behinds from presenters to continue their dialogues with the participants post-webinar. Preparing for a highly-engaging and interactive webinar is not much different from preparing to present like Steve Jobs. How do you keep your webinars informative, relevant and engaging? How do you make sure your audience doesn’t [...]

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