Pizza Time! Domino’s Keeps it Real

When a company is this bold, transparent and carries such swagger to reinvent its age-old secret recipe, it’s bound to turn some heads and raise some eye-brows—but all in a very good way. Domino’s Pizza gives itself a kick in the back when it makes a “public” confession to its customers that’s like “Yeah, we [...]

Continue reading »

Marketers need to be better storytellers than Tiger Woods

Peter Jeffrey of the Wall Street Journal did a great job on this spoof of Tiger Woods’ never-happened verbal apology to the public. The ah-ha moment for me: be honest, transparent, and a better storyteller (or find a better script-writer) than Tiger Woods. Humor: How to Apologize Like a Tiger WSJ’s Peter Jeffrey http://www.youtube.com/watch?v=haNyo5deYXE Related Post on MarketWatch: [...]

Continue reading »

2010 will be a busy year of customer relationship building…for marketers

When Bruce Temkins of Forrester Research says on his blog (http://experiencematters.wordpress.com) that 2010 will be a busy year for customer experience, he says it right. Strategy, technology, knowing and building relationship with your customers, restoring purpose in your brand, and the list goes on, are all part and parcel of the busyness marketers will experience [...]

Continue reading »

Two sides of the table: Agency vs. Client

Seth Godin hit it on the head of the nail again. He posted a blog today and turned my thinking upside down, inside out, like no one ever has, on the subject of being a great client. “Is there such a thing?” you may ask. Of course there is. Having been on both sides of [...]

Continue reading »