Different marketers have found different sources of creativity. I’ve found noticing the unnoticeable to be mine. When I notice something extraordinary, I pause, look again, stare and think. Then I make associations in my head with the thing I’m looking at, “What I’m working on right now needs exactly this thing to be different and to sell.” I take [...]
Posts Tagged ‘Advertising’
27 Aug
In marketing, don’t claim to provide “24/7 customer service” if you can’t deliver
Marketing won’t work when what your promise doesn’t deliver. Your marketing promise doesn’t deliver when – advertising backfires promotion ideas don’t sell customer service fails Of the three, customer service failure seems to be the most difficult to reverse, and probably the most detrimental to any business brand. Customer service representatives are the frontline soldiers [...]
