Posts Tagged ‘customer engagement’

2010 will be a busy year of customer relationship building…for marketers

When Bruce Temkins of Forrester Research says on his blog (http://experiencematters.wordpress.com) that 2010 will be a busy year for customer experience, he says it right. Strategy, technology, knowing and building relationship with your customers, restoring purpose in your brand, and the list goes on, are all part and parcel of the busyness marketers will experience [...]

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Fortune 100 Companies Favor Twitter Over Facebook

Image courtesy of SEOmoz’s Social Media Marketing Guide The Affinitive blog talked about a “land grab” is happening on social media. If I may develop on this idea, I think an “attention grab” among consumer brands is fully out the gate. Imagine thousands of brands are trying to get your attention on TV, Radio, Newspapers, magazines [...]

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Are You Capturing Your Customers’ Full Value?

When customers buy from me, there I’ve proven that I’ve captured all the value (and revenue) to justify the time, energy and resource spent on my customers. Ain’t I capturing all the value there is? You might be capturing some value, but probably not all. With the rising usage of social media, do you have a marketing engagement strategy to [...]

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