Remember those days when people talked about integrated marketing? They were referring to channels and media — print, TV, radio, event, Internet and so on. By now, we’ve come of age in terms of “integrating” marketing. Marketing has become such an integrated discipline that it’s impossible to do “marketing” and “advertising” apart from technologies used [...]
Posts Tagged ‘Research & Strategy’
19 Jun
How Social Media Redefines Integrated Marketing
Posted by tweetiesblog in marketing, Social Media. Tagged: Advertising, marketing, Research & Strategy, Social Media, Social Networking. Leave a Comment
16 Jun
Moving Beyond Experimentation to Revolution: Social Media is Relevant and pervasive
Posted by tweetiesblog in Entrepreneur, marketing, Online Marketing, Social Media. Tagged: Research & Strategy, Social Media, Social Networking. Leave a Comment
While many are converting to become social networkers and social media marketers, some folks are still twiddling their thumbs about the power and relevance of social media networks and tools, and how their business can leverage them to grow and transform. In my business, I encounter these “laggards” all the time. TNS Cymfony, a company [...]
30 Apr
Focus on the Job at Hand and Not the Reward
Posted by tweetiesblog in Entrepreneur, Miscellaneous. Tagged: Healthy Living, Research & Strategy, Social Networking. Leave a Comment
Simon Sinek is probably one of the most inspirational coaches I’ve ever encountered. He doesn’t know me personally but I sat in one of his classes at Columbia University’s Strategic Communications Program before. As always, his blog makes me pause and think. His blog on “It’s Better to be Given than to Take” reinforces the [...]
29 Apr
Recruiters: Think like Marketers
Posted by tweetiesblog in 1. Tagged: Employment tips, Networking, Research & Strategy, Social Media, Social Networking, Tools & Gadgets. 1 Comment
My co-Tweeter brought my attention to this great blog on Cheezehead. Social media and online apps have transformed the way we think about business, marketing, and even recruiting. I wonder if there’s any official survey of the utilization of social media tools by recruiters. But as far as I now, many recruiters have already got [...]
24 Apr
Learning and Topicality
Posted by tweetiesblog in 1. Tagged: Research & Strategy, Social Media, Social Networking. Leave a Comment
Agreed, hands-down, that Twitter is not JUST about making friends, but about learning, information-gathering with a sense of urgency and topicality. The timely MarketingProfs survey demos the true motivation and key drivers behind twittering and most tweeters: we’re not about random sharing, we’re all about empowering, cross-learning and current discussions. For us Tweeties, we love what [...]
