Archive for April, 2009

Focus on the Job at Hand and Not the Reward

Simon Sinek is probably one of the most inspirational coaches I’ve ever encountered. He doesn’t know me personally but I sat in one of his classes at Columbia University’s Strategic Communications Program before. As always, his blog makes me pause and think. His blog on “It’s Better to be Given than to Take” reinforces the motto I’ve been trying to follow in life–be the best of yourself with whatever you do. I thank Simon for reminding me that, and I also want to thank my folks for instilling that philosophy in me early on.

Simon’s “Re:Focus” thinking has certainly influenced my marketing approach toward what I do at work every day. If you haven’t read his blog at http://sinekpartners.typepad.com/refocus/2009/04/its-better-to-be-given-than-to-take.html#comments, go check it out now.

Salute to my influencers!

Building your thought capital on Twitter

To retweet or not to retweet, that is the question.

Josh Sternberg, the founder of Sternberg Strategic Communications, explains the value of the retweet in his Mashable article: http://mashable.com/2009/04/27/twitter-thought-capital/

With Twitter’s growing popularity, it’s easy to get bogged down by the “noise” of meaningless tweets. Sternberg compares retweets to academic citations in measuring the value of content.

Recruiters: Think like Marketers

My co-Tweeter brought my attention to this great blog on Cheezehead. Social media and online apps have transformed the way we think about business, marketing, and even recruiting. I wonder if there’s any official survey of the utilization of social media tools by recruiters. But as far as I now, many recruiters have already got swirled into the lightspeed race of finding the best candidates online. LinkedIn, Twitter and SimplyHired are just a few to name. Cheezehead’s Recruiting Starfish says it all (though the resolution of the diagram could be improved); it’s time to re-examine our job boards vs. socnet tools mix in our recruiting practice, and not any less, our strategic mix of website vs. socnet tools use in our marketing practice.
http://www.cheezhead.com/2009/04/27/one-page-guide-to-social-media-recruiting/

Marketers, check out the way Sodexho is doing it. I think they’re doing something right by being ahead of the socnet game and establishing thought leadership in their own marketplace. Is your audience looped into your latest & greatest socnet activities, or are you operating in an isolated bag of tricks? http://www.sodexousa.com/usen/careers/network/network.asp

Learning and Topicality

Agreed, hands-down, that Twitter is not JUST about making friends, but about learning, information-gathering with a sense of urgency and topicality. The timely MarketingProfs survey demos the true motivation and key drivers behind twittering and most tweeters: we’re not about random sharing, we’re all about empowering, cross-learning and current discussions.

For us Tweeties, we love what we do as marketing professionals, twittering enables us to receive, digest and distill information that can hopefully help some folks out there who’re thinking about the same issues.

http://www.marketingcharts.com/interactive/tweeters-motivated-by-learning-immediacy-8864/

Rethink Social Network Demographics

twitter-imageThis Comscore study is worth our taking a step back and rethink our business marketing strategy. If Twitter is gaining traction among the 25-54 year old cohort, then marketers should really start paying attention to this new socnet tool and figure it in as one of our community/consumer outreach channels. Think thought leadership and think big with Twitter.

http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html

At what price point would you pay for a vanity URL on Facebook?

Loose lips can keep you afloat!

*Dun dun dun* In these economic times, *dun dun dun* who’s not stressed about job security? And if we’re being honest with each other, who’s not stressed about life in general? As a fairly recent college grad maybe I’m just having a hard time adjusting to life’s growing list of responsibilities (ahem, obstacles), but I have quickly realized I need to prioritize de-stressing if I want to keep my sanity before I hit retirement…or have a work-related breakdown, and I’m way too young for that.

Take these ten tips from Men’s Health (I am an avid reader, and no I’m not a man) to help boost your productivity and keep yourself sane. And while you’re at it, chat up your boss and he’ll be less likely to give you the boot!  

Do we see a trend here? People who are friendly at work are better communicators, and people other people want to be around. So at some point today, while I’m ALL about social networking online, step (or more than that, since exercise is a great stress reducer) back from your desk and physically network!