Building your thought capital on Twitter

To retweet or not to retweet, that is the question.

Josh Sternberg, the founder of Sternberg Strategic Communications, explains the value of the retweet in his Mashable article: http://mashable.com/2009/04/27/twitter-thought-capital/

With Twitter’s growing popularity, it’s easy to get bogged down by the “noise” of meaningless tweets. Sternberg compares retweets to academic citations in measuring the value of content.

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