Calling all Tweeters- Are you a technocrat?!

Music Behaviors: Twitter users versus online non-tweeters

Check out Dave Rosenburg’s blog discussing new findings by the NPD Group that found Twitter users are more in tune (excuse that horrible pun!) with music, both online and off line, than non-users.

I knew I had to share it with my readers when he said this, “The underlying theme in this report is that Twitter users are slightly more connected–or perhaps more “always on” the Internet, and accordingly consume more music online. The disparity in data isn’t dramatic enough to suggest that Twitter users are completely technocrats, but it does suggest that there are low-cost ways to reach music consumers…”

Hmm…always connected, always on? I wonder if iPhone/Crackberry users also fall into this category? Are we surprised?

PS- For awesome workday tunes, log onto my favorite! Why not connect with me there too?


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