Archive for February, 2010

Starting Out the New Year in a Posterous Style: Life Streaming

No, this is not a luxurious product or expensive commodities I’m selling you. And no, no one has paid me anything to say what I’m about to tell you. But I gotta admit that I’ve been flirting with a bifurcated heart recently. And that is instead of blogging, I’ve been “lifestreaming” on posterous.com. If you’ve never heard of Posterous or lifestreaming, you should check it out. It’s bound to revolutionize the way you organize information you want to share, store and send.

Blogging through my Gmail account is one of the many features Posterous offers. (No, Posterous didn’t pay me to write this blog post in case you’re wondering.) But I realize that if I come across a really cool news story, do some further digging into it, jot down some quick thoughts and make it available to others to jump on the same topic, Posterous does exactly that for me. The multimedia posting is even a bigger draw. You could practically post any video, images, podcast and feeds at your finger tips, again, via email.

My lifestream can be found on adamarcom.posterous.com and by sending an email to my posterous account, my lifestream post will go up instantly (between 1-2 minutes). I use Adamarcom as it’s my Twitter handle and it’s easy to remember. You can also integrate your Posterous stream with your Twitter and Facebook feeds. Honestly, I can’t find a better tool than this to help organize my virtual life three-way likeso. (And yes, Posterous supports posts on WordPress as well, though for me personally, Posterous is more of a bookmarklet style of blogging, and I’d rather keep my WordPress a bit more analytical and incisive than merely bookmarking my favorite resources and industry news, so I’ve decided to keep them separate.)

My most recent stream is on the top-growing retail sites and categories in December 2009. The information is HIGHLY RELEVANT to brands as we go into 2010. The reason is that our December holiday spending is a good indicator of commodities and information we consume regardless of the economic sentiments around us. If we visit those retailers and retail categories in spite of a slowed economy, a shrunk paycheck and a slightly damped mood, I think we’re onto some valuable insights here. A little further digging will get you into the psychographics of your customers and help you craft the best marketing strategy into the new year.

Another interesting lifestream I did was on “Eye-tracking” for those interested in SEO and SEM. If your website is a key channel of information and e-commerce for your business, Eye-tracking results are always going to be key to unlock the priorities of the different properties, elements and advertising assets happening on your website. Especially if you’re about to redesign your website in 2010, eye-tracking should definitely make it to the top of your list.

For many of us, 2010 will be a HUGE year of customer relationship building — face-to-face AND via social media. Consider Posterous and many other up-and-coming social tools (which I’d continue to keep you posted on in the days to come) that can help you do your job better.

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