Posts Tagged ‘Baby Boomers’

Become Part of the Statistics: Integrate Social into Your Business

Courtesy of NYTimesAre you over 55 and an active computer user? Then welcome to the fastest-growing-demographic club on Facebook!

Take a deep breath, here are the latest stats of U.S. visits to Facebook reported by Hitwise:

  • Facebook has a year-to-year growth of 194% from its U.S. visits in September.
  • Its market share among all social networking sites has also grown from 55.2% –> 58.6%
  • Monthly active users reached 88.3 million in September.
  • 45% of users are now 26 and older.
  • Fastest growing demographic: 55 years old and over

Hands down, Facebook is by far the most cross-generational, cross-functional and cross-everything social networking site that has ever existed in human history, though the history of Facebook merely began five years ago.

According to comScore, 16.5 million adults over the age of 55 engage in social media. And in just one year since AARP unveiled its social networking platform, about 350,000 users created 1,700 groups.

So are you evolving your business forward like the rest of the marketplace is? Or are you giving yourself the excuse that you’re not part of the Internet age and simply can’t see the bigger picture of how social networking sites can help advance your business? (Don’t want to get too philosophical here, but are you focusing on the trees and missing the jungle? Trees can be your current customers, the jungle is the industry trends, business climate and your potential customers. )

For those who embrace the greatest and latest with social media, are you jumping into Facebook, LinkedIn and Twitter, and becoming active, connecting and building relationships? Are you establishing thought leadership through LinkedIn groups, Twitter follows and Facebook fan clubs? Are you ready to conduct business, communicate and handle transactions on social networking sites with your customers?

“Are you serious about transacting on Facebook?” you might ask. Dead serious (see 1-800-Flowers’ recent e-commerce launch on Facebook). Many brands and companies are already doing so on social networking sites. And if you do have a presence on these sites, make sure you dedicate time and resources to keep them current and reflective of your latest business offers. Take advantage of your fan base and followers to create excitement about a new business launch or incentive program. And top off these efforts by measuring activities and results across your social networking sites and your website or blog. Don’t expect these tools to work for you without your first putting them to work to your advantage and measuring what they can or have produced for you. 

Here are things that Fortune 500 companies and big brands are undertaking at the moment, but let’s make sure we as business owners and managers are not too far behind:

  1. Create brand messaging for your business product/service online.
  2. Measure visits, dialogues and transactions online.
  3. Analyze results over time, identify seasonal activities and user peaks.
  4. Reach out and connect with industry experts and interact with them.
  5. Share your insights and ideas with peers and associates in your field.
  6. Dig into new tools and constantly retool and refine your presentation and messaging across media.
  7. Stay current and experiment new concepts and methodologies in bringing your business up a notch!