Posts Tagged ‘Business Branding’

Think What Not to Brand: 5 Things You DON’T Want Others to Say About You or Your Business

When we talk about branding, we’re really talking about how you want people, i.e. your customers, to talk about you and your service/product. And if we can get this concept down, we’ll have success on any media platform from social media to website to advertising.

  • Think of 5 things you want others to say about you and your service
  • Think of 5 things you DON’T want others to say about you and your service
  • What does it take for people to say what you want them to say about you, but not about your competitors?
  • Why should your customers trust your brand versus the others?
  • What functional and emotional benefits you can offer to your customers?
  • On a scale of 0-10, what would your customers rate you in terms of service satisfaction?
  • On a scale of 0-10, how likely would your customers recommend or refer you to others?

Once we’ve identified these items, we can begin to discuss the language, messaging and visual image you aspire to convey through your brand.

My little annecdote: On the client loyalty surveys we conduct with customers, we always ask the following set of questions:

  1. Would you recommend us?
  2. Are we your top-of-mind partner?
  3. Are you getting quick enough responses from us?
  4. Do we demonstrate knowledge of the marketplace?
  5. Are you happy with our products/services ?
  6. Are you happy with the process we deliver our products and services?

Ultimately, these are brand perception questions and the answers to them can help us figure out what we need to work on for successful branding.