Posts Tagged ‘WSJ’

Marketers need to be better storytellers than Tiger Woods

Peter Jeffrey of the Wall Street Journal did a great job on this spoof of Tiger Woods’ never-happened verbal apology to the public. The ah-ha moment for me: be honest, transparent, and a better storyteller (or find a better script-writer) than Tiger Woods.

Humor: How to Apologize Like a Tiger WSJ’s Peter Jeffrey http://www.youtube.com/watch?v=haNyo5deYXE

Related Post on MarketWatch: http://www.marketwatch.com/video/asset/humor-how-to-apologize-like-a-tiger-2009-12-17/A12FD673-420D-4A41-AD80-E6610CA7C9F2